salam pesare golam
salam pesare golam
Marketing Concept
I. Context
The Iranian Institute of Project & Process Management is a non-profit registered Institute founded in April 2005. IPPMA is a member of the International Project Management Association (IPMA), a professional body of Projects and Business Managers with the aim of strengthening Project Management in Iran. In the past year IPPMA has made strides in creating a substantial increase in awareness amongst CEO’s, Practicing Managers and Academia regarding the importance of Project Management.
Establishment of “Certification Body” and recruiting the potential certification candidates is an important milestone in IPPMA activities.
In the first instance potential cooperation partners should be addressed, but also the already cooperating partners should be informed continuously and should be assisted by IPPMA.
IPPMA has 44 members and one co-operating partner; Aryana Group, and strives to develop more partnerships and increasing membership.
II. Target group
Target group: National cooperation partner
· Universities
· Associations
· NGOs
Target group: project-oriented companies
· Iranian project-oriented companies especially in Gas and Oil Industry
Target group: Individuals
· Iranian project managers and PMO leaders
Target group: Students
· Iranian young project managers and students interested in Project management
Target group: Research Organisations and groups
· Iranian organization applying research in Project Management field.
III. Objectives
Objectives for all target groups
· Update already existing marketing material (folder, homepage, …)
· Create new marketing material (poster, …)
· Create awareness of the existence of IPPMA
· Increase awareness and formal reputation of IPPMA
· New co-operations for research programmes
· Market “ Qualification Trainings for Certification Preparation”
· Market “D-Level Certification”
Objectives: cooperation partner
· Make National cooperation partners feel supported
· National cooperation to reach a higher target and acuiring 20 project-oriented companies
· Do Briefing and Training Workshops for them
Objectives: potential national cooperation partner
· More national cooperation partners sign contract with IPPMAi
Objectives: project-oriented companies
· Gain international project-oriented companies to apply for IPMA certification
· Make them aware of the importance/existence of the topic of the project-oriented company and IPMA certification
Objectives: Research Organisations and groups
· National researchers and practitioners know the IPPMA and its services especially in research
IV.Strategies
Strategies to realise objectives for all target groups
· Increase formal and informal communication with all target groups
· Presentations at different events
· Publications about research results
Strategies to realise objectives: National cooperation partner
· More communication through personal e-mails and phone calls
· Design the communication tools informative, interesting and up-to-date
· Inform them especially about Briefing and Training Workshop
· Information material during 3rd PM Conference in Tehran 20th and 21st of February 2007
Strategies to realise objectives: potential national cooperation partner
· Design the communication tools informative, interesting and up-to-date
· Perform Briefing Workshop during PM Conference in Tehran (Arami and Farahani)
Strategies to realise objectives: project-oriented companies
· Contact them via the informative, interesting and up-to-date communication tools
Strategies to realise objectives: Research Organisations and groups
· Inform them continuously about the status of the programme
V. Objects of consideration
Content
· Papers/Presentations/…
· IPMA Information material
· IPPMA Information material
· Material for cooperation
· Contacts/Links
· Events
· Pictures
Events
· IPPMA events:
o Briefing Workshops
o Member events
General events:PM Conference Tehran
Annual Award Gala – Project Excellence Contest
Marketing material
· IPPMA folder
· Homepage
· Newsletter
· Poster
· Presentations
· Publications (Abstract/Papers/...)
· Dress Code
·
Communication tools
· E-mail
· Telephone
· Skype
· Postal services
Technical tools
· Newsletter-Tool
· Homepage-Tool
· Data base
Responsibility
· Conception: TBD
· Realisation: TBD
VI. Measures
Measures for all target groups
Measure 1: Folder
Develop folder
Measure 2: Homepage
The homepage should continuously be up-dated and improved
Measure 3: Newsletter
The second Newsletter has been sent in December. Ideas for the next newsletter should be collected. The newsletter will be send every 3 months.
Measure 4: Poster
A poster will be created. The content will be similar to IPPMA folder.
Measure 5: Presentations
Presentations about the IPPMA will be held at
· IPPMA events (Briefing Workshop, …)
· General events (?? Conference, ...)
Measure 6: Publications (Abstract/Papers/...)
Abstracts and papers will be written for conferences and congresses and then published. They will be made available on the homepage and announced via the newsletter.
Measure 7: Dress Code
The IPPMA team members should be identified by some defined symbols, e.g. wearing some tags or similar IPMA pin (needle)
